How do we win customers, sell trips, and make people’s dreams come true? Learn 10 marketing tips for travel agencies and how they can help your agency achieve results! Traveling on the highway is a dream for most, and travel agencies have consistently made this dream a reality. Yet, competition is becoming more challenging by the day. The Internet allows individuals to self-find tours, tickets, and accommodations. Travel has never been easier with low prices and everything a click away. Despite the convenience of the Internet, most potential tourists do not have the time (or even the capability) to conduct thorough research before making a decision. And that’s where agencies come in!
But There Is Still One Important Question:
How can you be found and, more than that, chosen by people to carry out such a critical moment as a trip? The answer lies in Digital Marketing. Want to understand more? Then check out these tips to apply to your Muslim travel agency to attract more travelers!
Provide The Best Experience
Considering what we said about defining the persona, it is based on the understanding that you will compose your offers. Let’s use the previous example:
If your persona is Bruno, a 25-year-old who dreams of visiting exotic places with his wife during the holidays, you can guide all holiday packages based on his wishes. For example, a travel package to Thailand is what he’s looking for. However, any travel agency can offer a package to Thailand. So, what makes you different? Create different offers, set up a good structure, offer facilities, and, most importantly, show that you can do things differently. Most importantly, show that your agency delivers a personalized and exceptional experience that stands out. This is where several marketing actions come in, which we will discuss below:
10 Marketing Tips For Your Travel Agency
Build A Good Website
Thinking about marketing, visibility, and sales and not using digital media is shooting yourself in the foot. Your potential client is online, as are other agencies they can contact. If you don’t create a good website, you’re already falling behind. Your website is your company’s online identity!
Therefore, it is essential that he:
- Show your company’s values.
- present your service proposal and
- Provide a good digital experience for your potential customer.
Therefore, pay attention to the following factors:
Design
Having a simple but visually pleasing website is excellent. When investing in your website design, think about your users. Make navigation easy and intuitive so you can find what you’re looking for. And remember: less is often more. Light colors and defined elements are strong allies here.
Responsiveness
Therefore, your website must be navigable on these devices. This is called responsiveness, which goes far beyond making your website look good on a smartphone. It promotes good navigation, retains the user for longer, and optimizes the visiting experience.
Conversion
How will your potential customers buy, for example, if you don’t provide a clear value proposition and buttons that encourage them to complete the purchase? To optimize conversion, it is necessary to insert calls to action (CTAs), such as buttons in the top bar and next to each offer. But be careful: don’t overdo it! Use common sense and insert strategic CTAs. Otherwise, they will become visual pollution.
Have A Blog
The blog works like a digital magazine, an extensive catalog in which you can create exclusive and relevant content. Ideally, you follow the same best practices on your blog as on your website. However, it is essential to understand that your blog has a different function. While your website has the explicit purpose of showcasing your brand, your offers, and getting customers actually to make a purchase, the blog has the purpose of:
- attract;
- enchant;
- educate;
- to help;
And only then start guiding visitors to purchase. How to do this? Through relevant content, as we will see below:
Create Relevant Content
People are constantly searching for travel information on the Internet: What is the price of a Disney vacation? Where in Salvador can I find food? What is the route to Machu Picchu? What if your firm could produce engaging and optimized content to address these queries? Many people will come to your domain through these materials! This generates brand awareness and provides a relationship of trust with potential consumers, which boosts sales. We call this content marketing. Want to learn more about the strategy? Read the Content Marketing Guide:
Create Promotions
Everyone wants to travel, and promotions are a great incentive in all areas. Create different packages, offer various payment methods, and provide the opportunity to enjoy VIP services on strategic dates, such as low season or commemorative dates.
Be Visual
Visual content is increasingly essential to attract users. Photos and videos generate more engagement than text, so using these resources is essential for your marketing strategy. Travel agencies have a significant advantage because the visual aspect is attractive and relatively easy to execute. Invest in photos of destinations, experiences, and trips in general, both on your website blog and social media. This will spark interest, draw attention, and generate engagement, increasing the chances of making sales.
Use Social Media
Social networks are fundamental allies in marketing strategies today. But be careful: This doesn’t mean you must create an account for your agency in all of them. Find out which ones your persona is present in and invest in them. As we have already mentioned, the tourism sector is highly visual. Therefore, investing in networks like Instagram and Pinterest may be interesting, as visual posts are very prominent. In addition, these networks generate a lot of engagement. Instagram is currently the leading engagement network. Facebook is also a strategic social network and the largest B2C social network in the world.
The network’s customer service channels are also very relevant to the user experience, allowing closer contact between brands and consumers. YouTube can be an interesting channel for educating the market and generating interest. You can create a series of videos with tips on destinations, tours, and other relevant topics for those who want to travel. This way, you provide relevant content and allow close interaction with the consumer.
Invest In Email Marketing
Many people believe that email is so last century, but they are mistaken: 92% of adult online users use email! Creating a direct relationship with your prospects and customers is a precious opportunity, so send them content and offers directly to their mailboxes. If we rely on the algorithm to reach people on social media and require SEO efforts on search engines, email marketing needs good work to get users’ inboxes. Therefore, investing in email marketing is essential for a relevant digital strategy. It increases the chances of purchase and establishes a closer relationship with your persona.
The golden tip for email marketing is: don’t buy email lists! This isn’t good for users who have not authorized your contact. Consequently, they will have a negative view of your brand and mark your emails as spam, which will cause enormous losses for email delivery. So, slowly invest in building an email list. You can do this through pop-ups, encouraging people to fill in a field with their email in exchange for discounts or valuable materials. Once you’ve built your email list, it’s time to send them. For travel agencies, there are two strategic types of emails to use:
Newsletters
Newsletters are a compilation of relevant content you can send to a subscriber base to attract them to your blog and strengthen the relationship. You can create themed newsletters like “The best tips of the week” or “The best destinations in Central America.” The secret is always to test and see which topics your audience likes the most.
Offers
Who has never received a promotion for airline tickets or accommodation and has been very interested, even going to buy it? Offers are potent triggers for your audience. Used correctly and with strategic planning, they can boost package sales!
Invest In Retargeting And Remarketing
You’ve probably already enjoyed visiting Facebook and seeing an advert about something you’ve been discovering online. Well, that is referred to as retargeting or remarketing, and there are different variations among them. However, the precept is the same: you can “tag” customers who looked for a period or visited a website, after which you display the associated ads.
Your employer treasures this as it permits individuals who are already interested in what you have to offer to look at your product, amongst other facts, and keep it in mind. Think about developing strategic ads with unique costs and offers they can not refuse. If you need to discover ways to use the Facebook Ads device to reinforce your actions, test out this sensible manual for the device!
Use Reviews And Ratings As Social Proof
One of the most valuable things that travel agencies or any business in the tourism sector have are reviews and comments from other people. Remember: You are selling experiences. It’s not just a trip; it goes further than that: realizing a dream. That’s why every detail counts. Of course, your target audience will want to know about your customers’ experiences. After all, based on previous experiences, they will evaluate the quality of your services and consider purchasing.
Utilizing success stories, for instance, is highly effective for B2B businesses. Comments and reviews are also highly effective for those with direct customer contact. They validate the quality of your service, acting as social proof and impacting (for better or worse) the buying intent of the prospects. Thus, having positive reviews and ratings on your service may be the factor between making or not making a sale. Conversely, negative comments can significantly negatively affect the closing of a sale.
However, beware: If you do get negative comments, never be offensive! Respond carefully and attempt to resolve the issue the person raised, and be empathetic and understanding. Show them on your website, pin them to your social media accounts, and invite your customers to leave reviews for your business on travel websites (if you have them) and on Facebook.
Consider Chatbots
Chatbots may not be a priority, but they are certainly a strong bet for the future of Digital Marketing, customer service, and relationships. Consider using them to answer frequently asked questions from your customers, direct them to strategic pages, and even automate sending content that interests them. The possibilities are endless!
Are you ready to implement these tips? Start now and see the exponential results your travel agency can achieve! And if you want to go a step further, check out our complete material on how to get more than 1000 quote requests and convert them into customers!
Do Read: Must-Know Benefits of Choosing Ramadan for Your Umrah Journey
