London, United Kingdom – July 9, 2025
Taiwan is strengthening international wellness collaboration with the launch of the “Go Healthy with Taiwan 2025” campaign in the United Kingdom. Led by the Taiwan International Trade Administration (TITA) under the Ministry of Economic Affairs and organized by the Taiwan External Trade Development Council (TAITRA), this initiative invites UK public institutions, businesses, and SMEs to explore innovative ways of integrating Taiwan’s cutting-edge health technologies into local communities.
The campaign focuses on three key wellness areas—Fitness & Sports Technology, Cycling, and Smart Healthcare. Participants are encouraged to submit forward-thinking proposals showcasing how Taiwanese wellness solutions can enhance health outcomes in the UK.
To inspire innovation, the program offers three cash prizes of US$30,000 each for the most impactful proposals. Additionally, the top six teams will be flown to Taiwan for an exclusive “Go Healthy Tour,” an immersive experience that includes interactive demonstrations, facility visits, and direct networking with leading Taiwanese health tech companies. This opportunity will allow participants to explore deeper collaboration, potential product integration, and market expansion.
The response from the UK has been truly inspiring,” said Mr. Ares Chen (Chen Chien Ming), Director of TAITRA London. “Through this campaign, we are building meaningful cross-border partnerships that empower British communities with Taiwan’s most advanced wellness solutions, setting a new standard for healthier and more sustainable societies.
Key Focus Areas
Fitness & Sports Technology
From AI-driven personal training systems to innovative, connected workout equipment, Taiwan’s innovations are designed to improve both individual and community health outcomes.
Cycling
Taiwan, a global leader in high-performance bicycle manufacturing and cycling infrastructure, promotes cycling as a sustainable and health-positive mode of transport.
Smart Healthcare
Taiwan’s thriving MedTech sector delivers advanced diagnostic platforms, telemedicine solutions, and cutting-edge wearable technologies that are redefining preventive care and healthcare delivery.
Submitting a proposal is simple via the SurveyCake platform. To guide participants, the official campaign website features detailed guidelines and successful case examples, including Acer’s wearable health monitors, which have already been adopted by top hospitals worldwide.
Proposal Submission Deadline: August 14, 2025
Campaign Website: https://gohealthy.taiwanexcellence.org/
Join Taiwan in shaping a healthier, more resilient future through innovation, collaboration, and shared vision.
About the Organizers
Taiwan International Trade Administration (TITA)
Operating under the Ministry of Economic Affairs in Taiwan, TITA is responsible for crafting trade policies, fostering international partnerships, and advancing economic agreements. It facilitates the removal of trade barriers, conducts market analysis, oversees import-export operations, and handles trade disputes. TITA also plays a pivotal role in trade promotion, the MICE industry, and commodity classification, making it a key driver of Taiwan’s global economic engagement.
https://www.trade.gov.tw/English/
Taiwan External Trade Development Council (TAITRA)
Founded in 1970, TAITRA is Taiwan’s leading semi-governmental trade promotion organization, supported by the government, industry associations, and commercial groups. It operates an extensive global network of over 1,200 trade specialists at its headquarters in Taipei and 60 overseas branches. Together with its sister organizations—the Taiwan Trade Centre (TTC) and Taipei World Trade Centre (TWTC)—TAITRA connects global businesses with Taiwanese innovation through effective trade promotion strategies.
Website: www.taitra.org.tw
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