With the emergence of new social web projects that people enjoy using, new opportunities for promoting your business also appear, in which all these people can become clients. Today, we will discuss 10 rules, the implementation of which will allow you to use Instagram competently to attract new users and followers to the site. Therefore, this process can take a long time to achieve success. If you don’t have much time to invest, you can buy 10k Instagram followers UK. These followers can help you to attract more organic followers quickly. Let’s start discussing 10 crucial points.
Choose the Right Topic
If you are promoting an online store, all your photos should give the potential buyer a clear understanding of what the product looks like, its color, and how big (or small) it is. In the latter case, “comparative” photos with an object whose size is known to work great. A classic of the genre is a fountain pen. Every photo should be beautiful and stylish – “image-making.” To create it, you should not use a cheap cell phone; buying a high-quality camera for this purpose is better.
With its help, you will not only create clear photos with high resolution and excellent color rendition, but many models of modern photographic equipment you see on the website smmbuz.com will also allow you to apply color filters and edit the photo taken. Do not be lazy to shoot the product from different angles, and if you sell expensive clothes, take a picture with high-quality stitching, neat trim, or embroidery details.
Choose the Right Profile Photo
If you open the accounts of users of the photo social network Instagram, you will see that, as a rule, people post various photos online without any discrimination. Pictures of cats and cups of coffee, bitten cakes and fresh manicures, road signs and leaves in puddles. But dozens of likes next to a photo with a cute cat from people you barely know will not make your business popular, so for starters, refuse personal pictures on your business account and create a separate account for them. And for serious business, immediately decide on the rules for choosing photos.
Remember About Lighting
Faded, clear photos taken in the dark will only attract a buyer. Prepare for the shoot very carefully. Think about the background, composition, and lighting in advance. If people are in the photos, ensure everything is in order with their clothes, hair, and makeup. If you are shooting in a living room, check what exactly will be in the frame. A mess in the background often ruins all your effort during the photo shoot.
Use Collages
A collage is a great way to show several angles of a single product, the color scheme of a model range, or close-ups of the most advantageous details.
Collect Photo Reviews
Customer reviews are a surefire weapon for almost all online stores. Instagram gives you an excellent opportunity to publish photos of ordinary people using your product, wearing your clothes, and cooking from your products. Organize promotions in which customers send you their pictures with your products, and very soon, you will see that these photos will sell the most on your business account.
Create a reward for customers who take a picture of their purchase and post it on Instagram. Be active in reposting these photos to your store’s page. Everyone is happy to see their face published somewhere other than their pages, so rarely does anyone refuse to repost.
Not Just a Single Product Photo
Remember that each photo needs a concise, captivating description. Therefore, always have beautiful descriptions for each product (write them yourself or order them from copywriters). People are always willing to read captions under photos they like, so you have an excellent opportunity to tell something about your product.
Let your caption complement the image. Don’t waste your energy writing “cool” texts. Instead, try to make them as helpful and informative as possible. You can list the main parameters, indicate prices, describe the promotion terms, clarify the order rules and delivery time, and remind them of your contacts again.
Use the Right Hashtags
Do not overload your text with tags. This tool should be used very precisely and with the utmost care. Here are some rules:
- First, all your photos should have one standard tag, such as your account name, to unite them.
- Secondly, add tags that will sort your photos into categories. They will depend on what is sold in your store. For example, tags with the manufacturer’s name, the designer’s name, the type of clothing, color, size, season, etc., are relevant for a fashion boutique. For a cafe confectionery, the hashtags will be completely different. They can reflect the composition of the dessert (chocolate, almonds, berries, etc.) or its type (cake, pastry, cupcake, etc.), indicate low-calorie content, indicate the country of origin, and so on.
- Third, enter your tags (filter tags) into the product description to improve navigation through your product range. The structure of such a “marker” is simple: account name.
Use a Memorable Username
Choose a memorable name for your account; it is essential not to be associated with advertising or sales. Avoid using the words “shop,” “store,” “boutique,” “buy,” and similar ones. A memorable name can help your account stand out and be easily remembered by potential customers.
Ideally, Instagram allows you to change names anytime to experiment. However, using your site’s name as an Instagram name can be an excellent idea only if you promote a specific brand.
Use a Colorful Avatar
For your Instagram avatar, use a colorful photo depicting a large, bright object that evokes a precise association with the account subject. The avatar aims to highlight your store among hundreds of its competitors and make your feed recognizable in photo messages. A visually appealing and relevant avatar can attract more followers and potential customers. Avoid small drawings; think about what is more extensive and recognizable and can be associated with your product.
Web Addresses & Location
Fill out the “Information” section of your account correctly. In the “Name” field, entering 2-3 words is best – a short business description. Fill out the “About” block with accurate contact information – all current phone numbers, email addresses, WhatsApp, and everything you consider necessary on the Website; as is evident, feel free to enter the URL. This would be incredibly convenient if the site had a system for placing orders and accepting payments.
Remember, the easier it is to make a purchase, the higher the likelihood your interested visitor will make it.
Do Read: What is Business Analytics & How it Helps Businesses Grow?
