This packaging not only improves the physical look of your edible goods, it also attracts buyers through its various thoughtful touches. Protection is another area where they diligently play their role. Another beauty of these boxes is that they can be customized with various designs to fulfill your branding and product needs. Let’s explore some of these innovative ideas and see how they can impress your customers.
1. Interactive Packaging
One way to bring novelty to your packaging is by introducing interactive elements. Their role is to engage your buyers tactically and let them spend some time with your custom food boxes. For this purpose, you can leverage various methods, as mentioned below:
QR Codes
A QR code is a 2-D matrix box containing various patterns. These patterns contain specific details that could be your branding, product info, links to social media platforms, or behind-the-scenes stories of your chocolates. The client will scan the code and will be redirected to your mentioned links.
Augmented Reality (AR)
AR is the new tech in the packaging field and has taken this market by storm. Brands can add a spot or design element on your boxes, which is scanned by a specific app. This leads to the opening of a fun game, animations, or 3D models of the products.
Smart Packaging
Smart packaging involves NFC tags, pasted on your custom boxes. These tags are often utilized to track your boxes during shipment or storage, making the overall process quite efficient. Clients can also scan an NFC tag to get info related to products such as recipes or loyalty programs.
2. Minimalistic Design
Minimalism is the new hot in the market. Where a shelf is full of boxes that are dubbed with various elements, a simple box appeals to the eyes. The following are a few ideas that you can utilize to achieve minimalist elegance:
Clean Lines
One way is to add clean lines or simple shapes over the boxes. Avoiding complex patterns creates a sleek and modern look.
Monochrome Color Scheme
Another idea in this regard is the use of single colors to design your boxes. Choose a hue that perfectly resonates with your brand values and incorporate it into your lineup to maintain consistency. For this purpose, you can leverage the 1-color printing option.
Subtle Branding
Try to keep your branding to a minimum. Just add necessary touch-ups, such as a logo or a discreet brand name. This design idea gives an overwhelming experience to the buyers.
3. Sustainable Materials
Since the rise of sustainability, the global world has been converting to green materials. You can also leverage this aspect to target eco-conscious buyers. One of the best ways of doing so is to use sustainable materials, mentioned as below:
Cardboard: Made of paper pulp, this stock possesses green abilities. It is also reusable and offers bespoke versatility.
Paperboard: A lightweight alternative to cardboard, this material option is also green and has lower shipping costs than cardboard.
Kraft: This stock is regarded as one of the most green materials because of its unbleached manufacturing process. It is also an affordable option for wholesale and bulk orders.
4. Luxurious Packaging
If your chocolate items are targeting luxury lovers, you surely need packaging that reflects a glamorous look and can attract your buyers on the first go. The key elements in this regard are high-quality materials, intricate designs, etc.
In terms of materials, you should opt for an option that is durable, visually appealing, and premium in nature, such as velvet, satin, leather, or metallic finishes. On top of that, you can leverage final touches such as coating, foiling, embossing, and debossing to make your boxes more attractive. You can also implement secure locks such as magnetic closures for an added aesthetic touch and bespoke protection.
5. Vintage Inspired Packaging
It has been found that nostalgia is one of the most favorite topics among Gen Z and Millennials. They love and are emotionally attracted to the things that give off retro vibes. To target this customer audience, you can use vintage-inspired designs on your boxes.
For instance, you can use retro fonts for typography, which were common in the 20th century. Some common examples are serif fonts and script fonts. Hand Drawn letters play an equal role here. In terms of colors, go with muted tones. These include earth hues like sepia, pastel shades, and faded colors.
Having such colors also gives a timeless look to your boxes that differentiate your brand from others. Not to forget vintage labels, stamps, or seals, as these could give an eternal look to your packaging. Examples include old postal stamps or wax seals.
6. Box with Custom Graphics
Custom graphics on your boxes induce a personal touch in the buyers, making them your brand’s fans and long-lasting loyal customers. One approach in this regard is the use of cartoon shapes over the surface of the boxes that are aimed at children or families. This combines the charm of cartoon characters with the flavor of the chocolates, attracting kids and children.
Similarly, you can add high quality images on the surfaces that speak of your values and reflect your style. Repeating patterns or designs can also create a visually appealing structure on the packaging, enhancing the involvement of the buyers with your boxes.
7. Festive and Seasonal Packaging
Packaging your chocolate boxes as per the trends and seasons is also a novel idea. Following a hot topic is a quick way to get attention as well as leverage more sales. For instance, try creating boxes for Halloween, Christmas, Easter, or Valentine’s Day.
Similarly, you can also opt for celebrity collaborations and prepare limited edition boxes. This creates a FOMO (fear of missing out), creating urgency and leading to impulse buying. Further, if you are in an area that is culturally rich and follows its traditions strictly, you can add this touch to the packaging. These events include Diwali, Eid, Chinese New Year, Hanukkah, etc.
8. Innovative Shapes
Adding novel shapes and styles to the chocolate boxes will make your product stand out in the eyes of the buyers. Imagine packaging such as custom shoulder neck boxes or custom pyramid boxes among a realm of square or rectangle packaging. In this way, your brand will attract the eyes and will automatically be highlighted by buyers. Some other ideas are book-inspired designs, puzzle boxes, stackable boxes, nature-inspired boxes, multi-compartment boxes, etc.
If you are looking for chocolate display boxes to add to your packaging lineup, CPP Boxes is the best place for this. Our seasoned experts have all the industry knowledge to offer you a plethora of chocolate box types. On top of that, we can add bespoke customization elements to ensure that your brand is getting well-deserved attention in the market. Contact us now to save up to 30% on your custom boxes. On top of that, you will be treated with free design support and complimentary shipping all over the US.
