Over the years, Instagram has become more than a place where people share their life updates and make new friends. This platform is now considered one of the best social media marketing tools for millions of businesses to count on.
Instagram welcomes all industries with open arms, from the fashion industry to home décor and food. Given such an opportunity, holding back from exploring your business’s full potential is not wise.
Here are some of the best reasons to establish an Instagram presence for your business.
Consider the Statistics
According to Hootsuite, Instagram has 2 billion active users worldwide as of April 2024. As the fourth most viewed website in the world, businesses cannot overlook the importance of this platform in ensuring their recognition and success.
Every person using Instagram is an opportunity for you to connect with and convert into a follower and, eventually, a customer. Of course, the competition on this platform is also high, but consistent efforts in the right direction can help you grow and thrive.
Establish Your Presence
Small business owners often think their efforts do not stand a chance, especially when considering other industry giants. For example, starting a small handmade bag business can seem daunting when you know that brands such as Channel, Hermes, and Fendi exist.
While you may feel hopeless facing competitors, Instagram can become a light of hope in such dark times. The best thing about Instagram is that businesses of all sizes have a chance to shine. It is the best place to connect with your target audience with the right strategies.
Grow Your Audience
Smart businesses understand that they must establish and strengthen their presence on as many populated platforms as possible, including Instagram.
According to Pew Research, 39.2% of people between the ages of 12 and 27 check Instagram more than once a day. If you have just started your Instagram account, the chances of discoverability may seem low. However, low chances of your business being discovered are better than no chances at all.
Even if you have difficulty getting started, you can buy Instagram likes and followers to jumpstart your Instagram presence, establish your trust, and boost conversions.
Make Money
Instagram is not a platform for you to tell users about your business and what you have to offer only. You may not know this, but Instagram is also one of the most rewarding platforms for businesses to make money in several ways.
Instagram now supports e-commerce with the Shop tab enabling direct purchasing from brands. Shoppable posts allow businesses to tag products in photos for easy purchasing. Businesses can also partner with brand ambassadors to boost sales and leads. All these methods can lead firms to increase sales.
Connect with Your Audience
One of the biggest benefits of having an Instagram presence is that it becomes easier for you to connect with your customers. This platform allows you to become more than a faceless corporation and connect with your readers one-on-one.
Instagram allows you to share more than how your brand is perceived. Here, you have the chance to showcase your brand personality. Instagram Stories, Reels, and Live are just some options to give your users an inside look at your company.
Partner with Influencers
Instagram is famous not only among individuals but also among businesses. Influencers also understand the potential this platform holds and establish their presence here. This allows businesses to connect with relevant influencers to boost brand recognition and conversions.
Whether celebrities or popular niche users, choosing the right influencers to partner with can increase your social media marketing ROI and publicize your business to thousands, or even millions, of followers and potential buyers.
Leverage Hashtags
Instagram can help boost businesses’ online presence in several ways, and using hashtags is one such way. Businesses, especially new or small ones, often feel intimidated by their competitors, showing off many followers and fancy aesthetics. If you want an instant way to win the race, consider leveraging hashtags for your business.
When used correctly, hashtags can increase a business’s visibility on Instagram, help it stand out from competitors, and improve conversions.
Make the Best of Mobile
One thing every modern business understands and acknowledges is that most of their potential buyers shop using their phones. Everyone needs more time or energy to turn on their computer and look for concerns they want to address immediately.
As eMarketer suggests, mobile users spend 88% of their time using phone apps. Of course, Instagram is at the top of these applications. Since users spend so much time on their phones, especially Instagram, having a business presence here can significantly benefit your business.
Keep an Eye on Your Competitors
In addition to growing your brand visibility and boosting conversions for your business, another great thing about having an Instagram presence is that you can monitor your competitors. Of course, you can agree that monitoring your competitors can help you plan your next moves.
Keeping an eye on your competitors on Instagram can help you see everything they are doing and pick the best bits from yourself. From their posting schedule to how they engage with people, you can use this information to refine your strategy by learning from their mistakes.
Unleash Your Creativity
Lastly, Instagram’s best benefit is that you never have to hold back your creativity. From posting pictures of your products to creating Highlights, your team can always amaze your audience, gain followers, and boost conversions.
All the room for creativity provided by Instagram can help people know about your business better than a faceless organization. Such experiences leave positive and long-lasting impressions.
